How Itaú is building generative AI for its entire customer base

Itaú has launched a conversational interface called ia.i and a governance platform known as IARA to integrate generative AI across its banking operations. By implementing these tools within one of Brazil’s most heavily regulated industries, the bank aims to scale AI-driven services to its entire customer base and workforce. This initiative highlights how major financial institutions are navigating strict compliance requirements while attempting to deploy large-scale artificial intelligence systems to modernize client interactions and internal workflows.