Sonos Debuts $449 Ace Ultra Headphones, $699 Beam Ultra Soundbar, ChatGPT Tie-In

Sonos has introduced the $449 Ace Ultra headphones and the $699 Beam Ultra soundbar alongside a new integration with ChatGPT. This move signals a strategic shift for the company as it incorporates opt-in AI features, such as agentic automation, into its platform. By moving beyond its traditional identity as a speaker manufacturer, Sonos aims to position its ecosystem as a broader technology provider capable of utilizing generative AI.