How we built ChatGPT’s novel ad stack for user trust and relevance

OpenAI has developed an advertising infrastructure for ChatGPT that uses large language models to interpret conversational intent while keeping promotional content distinct from AI-generated responses. By integrating this system, the company aims to deliver relevant advertisements at scale without compromising the integrity of user interactions. This shift marks a strategic move toward monetization for the platform, balancing the requirement for user trust with the need to serve targeted content based on real-time dialogue.