We’re bringing Adobe’s creative and productivity tools closer to your everyday Google apps.

Disney has entered a multiyear partnership with Adobe to develop custom generative AI models for use in its film and television production pipeline. By utilizing Adobe's Firefly technology to build proprietary, artist-led tools, Disney aims to integrate artificial intelligence into its creative workflow while maintaining strict control over brand safety and intellectual property. This collaboration signals a broader industry trend of large entertainment companies opting for bespoke, controlled AI solutions rather than relying on public models to generate content.