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Industry·Jul 9·all news from July 9, 2026

Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket

Palo Alto Networks CEO Nikesh Arora stated that current artificial intelligence token costs must drop by 90% to enable widespread enterprise adoption. He noted that high expenses for processing data currently act as a significant barrier for companies looking to scale AI tools within their operations.

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