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Industry·Jul 30·all news from July 30, 2026

Tim Cook hints at iCloud Plus tier for AI power users

Apple CEO Tim Cook suggested during an earnings call that the company may introduce paid iCloud Plus tiers to provide users with higher usage limits for Apple Intelligence and its updated Siri assistant. This indicates a potential shift toward subscription-based monetization for advanced AI features, marking a move to manage the high computational costs of generative AI while catering to power users who require greater capacity.

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