'Peppa Pig' Backlash As Hasbro Asks Child Actors To Sign AI Clause

Hasbro has requested that child actors auditioning for roles in Peppa Pig sign contracts allowing the company to use their voices to train artificial intelligence models. This initiative has drawn criticism from industry advocates who argue that young performers may not fully grasp the implications of granting perpetual rights to their vocal likenesses. The controversy reflects growing tensions in the entertainment industry over the use of generative AI and the protection of performance rights.