Hollywood wants Seedance banned and reportedly also wants to keep using it

The Motion Picture Association has issued a cease-and-desist order against ByteDance regarding its Seedance AI video tool, citing unauthorized use of celebrity likenesses in viral content. While the industry is publicly challenging the technology over intellectual property concerns, major studios are reportedly utilizing the software behind the scenes. This contradiction highlights the tension between Hollywood’s legal efforts to protect performer rights and the practical adoption of generative AI in studio production pipelines.