The ‘Mass Affluent’ Are Losing Their Allure for Wealth Managers Navigating AI

Wealth management firms are increasingly offloading accounts for mass-affluent clients to automated AI platforms as they prioritize high-net-worth individuals. By delegating smaller portfolios to algorithmic tools, these firms aim to lower operational costs while focusing human expertise on their wealthiest customers. This shift reflects a broader industry trend where technology is used to automate financial services for middle-market investors, effectively segmenting personal advisory access by wealth level.