Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro has signed the Artificial Intelligence Deceptive Advertising Act, which mandates clear disclosures for political or commercial advertisements featuring AI-generated or significantly altered content. The law applies to still images, videos, audio, and text, requiring labels to inform viewers of the use of synthetic media. This measure aims to increase transparency and reduce potential confusion for voters and consumers regarding the authenticity of digital communications during and after election cycles.