India’s MoEngage bets that the future of marketing is millions of AI agents

Marketing platform MoEngage has acquired the AI startup Pebble in an all-cash deal to integrate agentic technology into its customer engagement tools. This technology shifts traditional marketing from automated mass messaging to deploying individual AI agents capable of managing unique interactions for every customer. By incorporating these autonomous systems, the company aims to move beyond predefined campaigns toward personalized, real-time consumer experiences.