Microsoft CEO Satya Nadella admits he's a token-maxer, too: "It's addictive"

Microsoft CEO Satya Nadella has cautioned against the practice of "token-maxing," or using expensive, high-capacity AI models for simple tasks where the computational cost exceeds the value of the output. While acknowledging that the habit is addictive even for him, he emphasized that companies must align model usage with productivity gains to ensure economic efficiency. This perspective highlights an ongoing industry shift toward optimizing AI workflows rather than defaulting to the most powerful technology available for every application.