While Amazon blocks AI agents, Walmart rolls out the welcome mat

Walmart is introducing a feature next month that allows customers to connect AI agents to its website to execute purchases on their behalf. The system includes integrated controls for users to set spending limits and review individual transactions before they are processed. This initiative marks a strategic divergence from Amazon, which has actively restricted AI agents from operating on its platform. By formalizing support for these tools, Walmart is positioning its marketplace to accommodate emerging automated shopping behaviors.