Apple’s Camera Chief Thinks AI Can Give You Superpowers

Apple has introduced new generative photo editing features in iOS 18 that allow users to alter images by adding or removing content. While these tools are more conservative than existing options from competitors, they mark Apple’s first official move into using generative AI to manipulate mobile photographs. This update signals a shift in the company’s camera strategy, focusing on integrating machine learning to enhance user images while maintaining a cautious approach to the technology.