Big Tech’s circular AI trade grows too big to veil

Large technology companies are increasingly fueling their own revenue growth by purchasing artificial intelligence services from startups they have previously invested in. This circular investment pattern allows firms to report higher sales figures while essentially recirculating their own capital through the ecosystem. As these financial relationships expand, analysts are raising concerns about the transparency of AI-related earnings. This practice complicates the ability of investors to distinguish between organic market demand and artificially inflated performance driven by internal capital support.